L'Oreal Paris Voluminous Mascara Collection

Last week I wrote about the feature that L'Oreal Paris is having in retailers across Canada.

The Dress Your Lashes promo features 4 of the top selling mascara's from the Voluminous Collection. I was fortunate to receive the full Dress Your Lashes collection to try out (just in the nick of time because I was running out of mascara!).

Voluminous False Fiber Lashes Mascara
First up was the fiber mascara. For those of you who don't know, fiber mascara have filaments (such as silk, nylon, and rayon) added to the mascara formula, so that rather than sit on top of lashes, the formula coats the lashes, almost in tubes. This provides not only a lengthening effect, but also a volumizing one.

This one fell a bit short for me. The product didn't clump or smudge, but it didn't provide the false lash effect I was hoping it would. I've experienced this problem before with fiber mascaras, so it could just be me.

Voluminous Power 24H Mascara
I was actually already using this mascara. I kind of got hooked on it after Eddie Matler did my makeup in the Fall. However, comparatively, this one is probably my least favourite of the bunch. While I'm able to get nice long lashes, I generally have a lot of problems with massive clumping when using volumizing mascaras. But, it could just be me, because when Eddie used it on me, it didn't seem to be that clumpy. But then again, he's also a professional.

Pro tip: When using volumizing mascaras, apply a lot to the base of your lash, because if you apply a lot to the ends, the mascara will weigh down your lashes, getting rid of any curl.

Voluminous Original Mascara
This is the basic Voluminous mascara. It's easy to apply, but it didn't make me all tingly (at 6:30am) when I had to apply it. It was kind of just....there. Sure, it lengthened my lashes, but...meh.








Voluminous Million Lashes Mascara
My hands-down favourite. This mascara uses one of those rubber brushes I love. Application was a breeze, there were no clumps, and I felt that my lashes were super long. I really felt as though I had a million lashes. Yep.








The past few months have been my first real foray into L'Oreal Paris, and I must say that I'm impressed. I have a tendency to use a lot of waterproof mascaras (or the Anastasia Lash Genius) because I was always experiencing smudging, but last week, I experienced no smudging, even with the massive snowfall we got in Ottawa.


Images via L'Oreal Paris

L'Oreal Paris Dress Your Lashes

The L'Oreal Paris feature "Dress Your Lashes" began today in various retailers across Canada. This campaign runs until March 13, and features 4 of the L'Oreal Paris Voluminous top-sellers: Voluminous Original Mascara, Voluminous Power 24H Mascara, Voluminous Million Lashes Mascara, and Voluminous False Fiber Lashes Mascara.

 

With these 4 products, make-up lovers can build their own ultimate lash wardrobe, mimicking looks from 4 of the spokespeople: Freida Pinto, Liya Kebede, Doutzen Kroes, and Claudia Schiffer.

Stay tuned to find out which of the 4 is my favourite!

Event: L'Oreal Paris Canada

A few weeks ago I had the opportunity to have my makeup done by L'Oreal Paris Canada makeup artist, Eddie Malter. Having worked for L'Oreal in both France and Canada, Eddie (and L'Oreal Paris) have moved on from being the official makeup sponsor of Toronto Fashion Week and is now focusing on red carpet looks for celebrities at events such as the Toronto International Film Festival.

We chatted about the L'Oreal Paris products that had come out over the past few months and I'm excited to see what the line has to offer for the holiday season and early 2013.

One of the products we talked about is L'Oreal Paris' Magic Skin Beautifier BB Cream. We all know that BB Creams are the talk of the beauty industry these days. What's different about the L'Oreal Paris one is that it comes out white and self-adjusts to create the perfect shade for your skin (whereas other BB Creams are already pigmented). The formula is light and not sticky or tacky on your face. 

With Eddie Malter

My look from Eddie Malter (ft Magic BB Cream, Extra Intense Liquid Pencil Eyeliner,  Power 24H Voluminous Mascara)

L'Oreal Paris swag

 The L'Oreal Paris team was kind enough to give me samples of all the products that Eddie used (and then some!), so I was able to play around with the BB Cream to see if I could make my skin look as flawless as Eddie had.

Success! The Magic BB Cream was as easy to use as Eddie said. I did use a bit of concealer, but not much. I'm pretty lazy with it comes to makeup, so for application to be that easy and successful, it's a definite win for me.