Niki Blasina from A Haute Mess takes the reigns today. Since she works for The Vanguard PR, Niki knows lots about the fashion industry. But more importantly, working at The Vanguard has made her a great resource for information regarding eco-fashion. Since Vancouver's Eco Fashion Week is coming up, the timing couldn't be better.
“Going Green.” It’s no longer a trend, it’s a movement. So check your preconceived notions before reading further because eco-fashion in 2010 is a new era: the days of uninspired sac-like dresses, uncomfortable fabrics and worst of all, the ‘granola’ stigma, are over. Thanks to pioneering designers like Vancouver’s own Nicole Bridger – who was awarded the title of Canada’s top eco designer from Fashion Takes Action this year -- you no longer have to sacrifice style to wear sustainable clothing. As home of the country’s award-winning designer, it’s only fitting that Vancouver is quickly becoming an international hub of green fashion on the whole, with Canada’s inaugural Eco Fashion Week taking place in the city this September. That’s right Vancouverites, an actual fashion week that takes place in (gasp!) September.
The burgeoning eco-fashion industry here and all along the West Coast boasts a plethora of great designers trying to make the world a better place through sustainable style. So without further ado, I present my top picks and must-have items from my favourite Earth-loving designers. Enjoy!
All of these designers use fabrics from natural and organic fabrics or from reclaimed materials, in order to produce ethical and sustainable products. In addition to being much better for the earth, eco fabrics are also high quality and extremely durable, so you don’t have to worry about your organic cotton pilling or shrinking.
So that granola myth? I think it’s safe to say it’s officially been busted. Say hello to the new fashion forward.
Thanks Niki! For more on eco fashion, pop culture and personal style, be sure to check out A Haute Mess, where Niki is currently taking donations towards a Chanel yeti suit. You can also follower her on Twitter: @AHauteMess