Keep Granola in your Bars: Earth Friendly Fashion is Officially... Fashion

Tuesday, August 10, 2010
Niki Blasina from A Haute Mess takes the reigns today. Since she works for The Vanguard PR, Niki knows lots about the fashion industry. But more importantly, working at The Vanguard has made her a great resource for information regarding eco-fashion. Since Vancouver's Eco Fashion Week is coming up, the timing couldn't be better.

“Going Green.” It’s no longer a trend, it’s a movement. So check your preconceived notions before reading further because eco-fashion in 2010 is a new era: the days of uninspired sac-like dresses, uncomfortable fabrics and worst of all, the ‘granola’ stigma, are over.  Thanks to pioneering designers like Vancouver’s own Nicole Bridger – who was awarded the title of Canada’s top eco designer from Fashion Takes Action this year -- you no longer have to sacrifice style to wear sustainable clothing. As home of the country’s award-winning designer, it’s only fitting that Vancouver is quickly becoming an international hub of green fashion on the whole, with Canada’s inaugural Eco Fashion Week taking place in the city this September. That’s right Vancouverites, an actual fashion week that takes place in (gasp!) September.

The burgeoning eco-fashion industry here and all along the West Coast boasts a plethora of great designers trying to make the world a better place through sustainable style. So without further ado, I present my top picks and must-have items from my favourite Earth-loving designers. Enjoy!

All of these designers use fabrics from natural and organic fabrics or from reclaimed materials, in order to produce ethical and sustainable products.  In addition to being much better for the earth, eco fabrics are also high quality and extremely durable, so you don’t have to worry about your organic cotton pilling or shrinking. 

So that granola myth? I think it’s safe to say it’s officially been busted. Say hello to the new fashion forward.

Thanks Niki! For more on eco fashion, pop culture and personal style, be sure to check out A Haute Mess, where Niki is currently taking donations towards a Chanel yeti suit. You can also follower her on Twitter: @AHauteMess


Anonymous said...

Would be cool to see some eco designs that are more exciting and still less granola or boring looking. The clothing still all pretty much looks like the typical eco fashion everyone makes

Niki B. said...

Well I must agree and disagree there... but it does just so happen that a lot of fall trends are a typical of 'eco fashion' like wrap sweaters, grandpa cardigans, dhoti pants, etc. see rag & bone, d&g, elie tahari.

but I must disagree that the jewelry is "typical eco" -- dotted loop and alkemie designs are both really unique, you don't really see pieces like that anywhere, eco or not.

and Erin I LOVE the Chanel yeti suit shoutout hahahaha
and guessss what! they're faux fur.

lisa said...

I'm excited to see what designers will come up with for Eco Fashion Week! I have to disagree with Anonymous: if all sustainable and eco fashion looks the same to you, you're not looking hard enough. There are some local eco and sustainable clothing lines that do tailored looks worthy of Roland Mouret.

MizzJ said...

Great post! I'm excited to check out this new fashion week coming up soon! It's so great that Vancouver is taking the lead when it comes to eco-fashion. I would like to see more affordable eco-fashion as it still seems that many sustainable lines aren't as affordable to the average person as say, F21 and until it does, then we won't see the same amount of people wearing sustainable fashions than non.

The Anthology said...

I'm wearing my Alkemie ring as I type.

I love these looks. They're so wearable you'd never guess they were good for Mama Earth.


rachaelkrystina said...

Love everything Alkemie comes out with!

And these totally don't look like the rest of eco-fashion - they just look like normal pieces made in a sustainable manner.

Rachael at latent/blatant

nicole said...

Great post Erin! I'm definitely all for eco-friendly designers because it really is up to us in terms of making sure we do our part to conserve and protect the environment. I love Alkemie's jewelry collection and that Alex and Ani ring is gorgeous too! I actually find some organic materials like bamboo, a lot more comfortable too, so that's always a plus!