LRMA Clothing

Lookout Vancouver. There's a new kid in town.

I recently learned about LRMA Clothing at Eco Fashion Week. In fact, I was shocked and blown away by the show.

The LRMA S/S'12 collection was full of slim-fit, cropped khakis, shorts, blazers, and button-down shirts...basically everything you'd want your boyfriend to wear. And as we all know, prints are big for S/S'12, so there were plenty of those.

So who exactly is LRMA?

LRMA's designer is London Alexander, a Vancouver native. He grew up with very creative role models in his parents and Aunt. Through constant exposure to design and art, and silk screening in high school, London soon realized what he was meant to do. LRMA's first collection was F/W'11, with S/S'12 being the first full collection, which will be sold in stores.


So fellas, run, don't walk, to your computer to purchase some new duds. And ladies, Christmas is just around the corner...you know what he needs.