Model Menswear: London Alexander

Thursday, February 14, 2013
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"You mean this is a MALE fashion show?" asked the guy in line behind us. 

Though his disappointment at the lack of female models was apparent, Sarah and I, who often gravitate to the menswear section ourselves, were ready to see which pieces from the collection we could splice into our wardrobes.

London Alexander, a Vancouver-based designer who started his craft in Squamish, showcased his new collections at Fortune Sound Club on Saturday night. 

Packed with people anticipating another collection boasting his signature clean and basic menswear style, London Alexander's showcase featured his Spring/Summer 2013 and Fall/Winter 2013 collections. 

Incorporating classic cuts updated with fun prints, small details and bold accents, Alexander's collections delivered. These pieces would provide any guy a perfect wardrobe foundation with its basic shorts, pants, t's and shirts, with a few jackets and sweatsuit inspired pieces. I know I'd steal some of the super soft looking t-shirts and sweat shorts from an unexpecting guy, or maybe even buy some for myself. Though some of the colours and patterns seemed half a season behind, overall, what Alexander's collection lacked in innovation was made up for in tailoring. 
Images via Berkley Vopnfjord

Post-show, I don't know our friend from the line felt any less exasperated that he didn't get to see ladies on the runway, but I'm sure he was inspired to update his wardrobe with some new basics. 

Find out more about London Alexander's collection, including stockists, here

(Erin: London Alexander used to go under LRMA. You can read more and see more here.)

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