VR: I was born in Argentina, immigrated to Vancouver in ‘89. After
high school, I was afforded the opportunity to study in Scotland, in the oldest
university in the country, University of St. Andrews, and lived in what I can
only describe as a fairytale castle (complete with turrets and a tower!). I
loved every moment of walking through the cobbled streets and stone buildings,
wondering who was there before me. I studied English Literature and have a
profound love for Shakespeare and what I imagine “Old England” was like; and I collect
strange things like antique wax seals, thimbles, and all sorts of opulent
oddities. I have what I like to call “artistic ADHD” in so much that I am, and
have always been, creating. In addition to designing for Divina Denuevo, I also
do all the product photography, web design, graphic design (business cards,
posters, etc), staging and booth display. I also have a jewelry line that
focuses on the same values as Divina Denuevo, often repurposing the hardware
you see on the bags into jewelry (Pieces of II *). I am also a photography nut and take pictures wherever I go. Dave and I met while working at the same company, my alter ego
is in communications and marketing, and Dave was the hardware integration
manager at the same company.
DK: I
grew up in a smaller community in Northern British Columbia and moved to the
Lower Mainland to attend SFU and study Psychology. I work full time as a
Manager at a Point of Sale Company and on evenings and weekends I work mainly
on the behind the scenes activities at Divina Denuevo, including pricing,
inventory, troubleshooting and dabble in the design world focusing mostly on
Cuffs, Straps and some larger bags. I had been looking for a creative outlet
and when Victoria had mentioned that she was preparing for a craft market and
was short on time, I offered to help her prepare for the show and have been
hooked ever since. The upcycling and attention to the environment was also a
big draw for me.
How did you get into leatherwork / upcycling / creating Divina
Deneuvo?
VR: I’ve been passionate about sustainability and eco-consciousness
since I was 16. I shop local as much as possible, check the carbon footprint of
my groceries, try and eliminate the use of plastic in my household, and use my
purchasing power to encourage the organic food industry.
Before leather, I was sewing making fabric bags in an effort to
carry something unique in a society where most people are wearing something mass-produced.
I hated walking down the street and seeing someone carrying the same thing as
me. When our clothing is an outward expression of our personality, why would we
want to spend any of that space looking the same as someone else? I was tired
of hanging someone else’s logo on my shoulder.
When I came upon my first piece of leather, I was intrigued – the
rustic look and raw edges looked like they belonged as a bag. My love for all things ‘old-world’
led me to collecting skeleton keys and I couldn’t stand the thought of these
beautiful pieces being thrown away or cast aside out of redundancy. I don’t
know why – but to me, leather and metal seemed to go together. The shiny glints
of hardware on the rich leather makes a perfect juxtaposition, and the second I
held a key against the piece of leather I had bought to play with, I knew that
I loved it. From there, I started looking at anything that was old hardware
that might end up in a landfill: doorknobs, cabinet handles, keyplates, hinges
– It became my mission to find anything that I could save, repurpose, and make beautiful
again.
Where does the inspiration come from?
VR: I am drawn to antiquities and the opulence of the past. I seem
to always seek out anything that seems ‘old world’ and that incites a romantic
mystery like the kind you associate with Old England. From that, I draw my
inspiration. More often than not, I create the leather around the adornment: when I
find a particular treasure, I design the piece to suit it perfectly. In terms
of the shapes of the bags – that is something quite organic: I try very hard to
not waste leather, so I use the raw edges of the hide in the design: it’s those
edges that give the bags that ‘rustic’ look, and make most of the pieces
one-of-a-kind. The shapes that the hides naturally come in are often far more
interesting than anything I could dream up and cut!
DK: Inspired
by anything, nature, anything vintage or antique. I would describe our
aesthetic as rustic, rugged with a romantic twist.
What is your design process?
VR: I tend to make more of the purses/bags, and Dave makes more of
the belts and cuffs, though he often will help with the design of a bag by
providing feedback and brainstorming. We get along surprisingly well and rarely
have a disagreement – usually if we have creative differences, it’s because
we’re looking at a potential piece with different uses in mind. The way
we work best is when we both start creating, and ask each other what the other
thinks about a design as it’s in progress: this ends up with an impressive
evolution and we come out of it with designs that we love and couldn’t have
come up with without the other.
As for the actual process – it varies from piece to piece: some
bags are finished in my head before they’re even started. Others are a painstaking
process of trial and error, prototyping and laying out, sewing and unsewing.
The ones that are a breeze usually start with us laying the hide on the floor
and looking at the shapes of the sides. When we see something there, we get a
rush of inspiration, cut it out and get to work on sewing. Then we spill out
our box of treasures and hold different pieces up to the bag, seeing which
adornment of hardware looks the best. Other times, we design the bag around a
specific piece of hardware – as we often find amazingly cool pieces that
inspire us. The more difficult bags usually start with little to no direction,
just a rough idea in our heads of what we want to do (like the duffle bag we
debuted at Eco Fashion Week – that bag took 3 days to make). We constantly hold
the pieces of leather in the places we think they should go, and when we’re
happy with the shape, we sew, or rivet into place.
How important is it for you to try to convey the story of the
details you're adding?
VR: So Important! The whole idea behind our line is that you’re
carrying a piece of the past – like a time machine. Every item has a story,
unique and arguably what makes the piece enchanting. We struggled to come up
with a way to convey the story: at shows it was easy, we could simply tell
someone – “the key on that purse came from a shipwreck.” and dive into how we
found the key and where it’s been; but when we started to sell in stores we saw
that people thought our hardware was replicas and new. We hated that, it
completely defeated the purpose behind our line – so we came up with a
solution. Now all of our bags have a label inside that tells you a little bit
about the hardware that’s adorning your piece. Some, we know the story of, and
they’ll say something like “The antique key on this bag came from a shipwreck
off the coast of France in the late 1800’s” – others, which we don’t know much
about, will simply say “This antique hardware was rescued from a landfill.”
You're currently in 2 Vancouver boutiques - what's next for
Divina Deneuvo?
VR: Oh so much in the pipeline! When we did Eco
Fashion Week we were lucky enough to be chosen by celebrity designer Jeff
Garner to accessorize his men’s line (Prophetik). Then Jeff asked us if we’d like to send our collection to
him to be part of the rest of his shows for the season, so our men’s
line, which debuted at EFW, is currently traveling with Jeff as he finishes his
season’s shows for his ‘Rebel Yell” collection. We also won the
Excellence Award at Eco Fashion Week in the Accessories category, and along
with it a distribution deal in the US. We have a bunch of exciting things in
the pipeline, but I don’t want to jinx them or give away too much. We’re at
almost all the major holiday markets (Got Craft?, Make It, etc.), and we are
really hoping to be in some more boutiques by then too – we’ve had almost
everything in our business develop organically, so we are hoping that will
continue to happen.
Images from Divina Deneuvo.
