KnowShow - Proof Style and Function Aren't Mutually Exclusive

Tuesday, January 22, 2013
Follow Sarah on Twitter: @sarallin

Hey Vancouver, dare yourself to dress better, why don't ya?
Vancouver has a couple of reputations (aside from the overpriced housing, but that’s a whole other story): active lifestyle, and terrible fashion. Sadly these two things seem to have a direct correlation, and often you can’t tell if someone has just come from yoga or if they always look like that.

Last week we attended KNOWSHOW to check out the Fall/Winter 2013 collections from various lifestyle brands. There were a lot of great finds, and believe it or not, a lot of well-dressed people at the show. In a way, Vancouver is the perfect city for KNOWSHOW, because it acts as proof that lifestyle and fashion don’t have to be at odds with each other.

Here are some of my key takeaways from KNOWSHOW:

Unexpected materials: Whether it was sunglass frames made from skateboard decks at Proof Eyewear, or mesh looking surprisingly awesome when paired with denim for the Mavi/Chalayan Denim Capsule Collection, there was usually something interesting to learn about each item of clothing or accessory the more you looked into it.

Bold prints: Lifetime Collective showed sweaters with woven patterns that would make even Bill Cosby jealous. Quiksilver Women put out some great print pants that looked ready to be lived in. More specifically, blanket prints were a popular showing. I’ve always been a sucker for a good plaid item, and blanket prints seem to be a natural progression from there.

General awesomeness: I’ve been to my fair share of tradeshows, and I think KNOWSHOW has to be the most fun. Exhibitors are genuinely excited about the brands they’re representing, and want to share it with people. The only downside is that you have to wait for all these clothes to hit retailers.

So listen up Vancouverites, now that you’ve learned what the KNOWSHOW exhibitors have to offer, you really have no excuse for wearing leggings as pants.

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